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Famed Café Royal Takes on New Identity as Hotel, Loses None of the Luxe

London, United Kingdom—Reported by Elite Traveler, the private jet lifestyle magazine

The doors of London’s legendary Café Royal reopened December 5 as a luxury hotel, ushering in a new era of style and sophistication to the famed locale. In its current incarnation, the iconic meeting place of a century’s worth of celebrities becomes a contemporary, luxury hotel pairing a strong design sensibility with an emphasis on modern amenities. The long-awaited return of this iconic landmark culminates a four-year transformation under the direction of David Chipperfield Architects. The hotel joins The Conservatorium in Amsterdam as the second hotel of The Set.

Featuring 159 rooms and suites (including six historic suites), an array of dining venues, a private members club, high-tech meeting rooms and a Holistic Wellbeing Centre, Café Royal bears every trait of a 21st century luxury hotel. However, the sensitive restoration of the rooms by Donald Insall Associates, seamlessly weaving together original 1865 details with contemporary design, also pays homage to the architectural heritage of the building. It is in this meticulous fusion of the traditional and the modern—a characteristic that courses throughout each Set Hotel—that Café Royal finds its unique personality.

The first phase of Café Royal’s opening will include rooms and suites, the Ten Room, the exquisitely restored Grill and Domino Rooms, The Bar and a contemporary café—all under the direction of Executive Chef, Andrew Turner. Quick to follow (by March 2013), will be the rest of the building, welcoming the Akasha Holistic Wellbeing Center, and the remaining suites to brand new property full of historical significance.

www.hotelcaferoyal.com