DE BETHUNE: A HISTORY OF EXCELLENCE
Based on a resolutely avant-garde vision of traditional watchmaking, the Manufacture Horlogère De Bethune was founded in 2002 by David Zanetta, a collector with a passion for art, history and timepieces, and Denis Flageollet, a fourthgeneration watchmaker who was introduced to the art at the age of three.
Nine patent registrations, 17 world premier innovations and 15 in-house calibers in ten years of research express the spirit of excellence of the Manufacture. De Bethune is above all a research and development tool, a laboratory making use of cutting-edge technologies implemented in the spirit of the great 18th-century master watchmakers, where all parts are designed and produced one by one, while lavishing particular attention on every detail. The quest for perfection and beauty is the constant driving force behind the work of Zanetta and Flageollet, brand founders and the artisans behind these exceptional timepieces. The pure styling, taut lines and slender cases of these creations represent the unmistakable signature of De Bethune’s contemporary expression of the watchmaking art. Together with Pierre Jacques, De Bethune’s dynamic CEO, they form an effective triumvirate that is propelling De Bethune and its consistently modern creations towards an even brighter future.
CO-FOUNDER AND PRESIDENT DAVID ZANETTA:
“Not doing more but instead doing better; drawing inspiration from the past in order to constantly reinvent it; creating bridges between the various fields of the knowledges: Such are the principles guiding the elaboration of our timepieces.”