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Launch of New Chronograph From Glashütte Original Begins

Excitement ran high at the Baselworld fair earlier this year when Glashütte Original introduced its newly developed integrated chronograph. Now the launch of the new Calibre 37 has begun, with the debut of two exquisite new models at once: the elegant Senator Chronograph Panorama Date and the sporty Seventies Chronograph Panorama Date. Both models will be available first in the Saxon manufactory’s own boutiques and later through the watchmaker’s dealers.

The new chronograph was developed to meet the manufactory’s most demanding standards of functionality and suitability for everyday use. Its fully integrated and compact construction makes it a reliable, precise and aesthetically satisfying companion. Its ease of use and perfectly tuned technical solutions guarantee simplicity of handling as well as excellent rate precision.

The new movement is a persuasive piece of work, its distinctive attributes designed and integrated to form a unique synthesis.

Absolute Reliability 

The manufactory-made 4Hz automatic movement assures maximum functionality through its efficient and reduced method of construction. An example is the switch lever; in the new chronograph, in contrast to previous designs, it is comprised of only one part. The new movement thus guarantees the highest possible switching security, with room for error and susceptibility to interference effectively reduced to near zero.

Maximum precision 

Sophisticated technical solutions assure the new chronograph’s particularly high degree of precision. Adjustment is handled without a regulator using four gold screws on the balance wheel, which permits a continuous and thus more precise performance of the watch over an especially long period of time.

70 hour power reserve

With a power reserve of 70 hours when fully wound, the new automatic movement achieves an absolute peak value in the realm of mechanical chronographs. In order to keep the performance and amplitude stable over the entire period of time, a new oscillation system with low energy requirements was developed, which assures exceptionally solid and precise performance with no deviations over 70 hours.

Traditional finishing techniques

The platinum version of the Senator Chronograph Panorama Date presents a striking, sophisticated dial surface achieved using a traditional manual technique that lends it a silvery surface, and features a railroad chapter ring, Roman numerals and a surrounding tachometric scale. A number of separate steps are required to perfect this sophisticated finish; all are undertaken at the firm’s own dial manufactory in Pforzheim. To begin with, the gold dial blank is carefully engraved using a laser. The engravings are then filled with black and fired in the kiln.

Once prepared in this way, the dial is enhanced in a final step known as „silver plating by friction“. In this elaborate process, a finely calibrated mix of silver powder, salt and water is rubbed with a brush into the carefully prepared dial, resulting in a brilliant silver, evenly shimmering surface. The high percentage of manual labour involved renders each dial is unique. A polished satin-brushed platinum case and blue sapphire cabochon complete the watch’s elegant appearance.

Road show and short story contest

The rollout is to be accompanied by a series of events beginning the Glashütte Original Boutique in Dresden. There this exceptional chronograph will be presented to friends of the brand with the assistance of an interactive exhibition. From 11 – 21 October the exhibition will be open to visitors to the QF Passage near Dresden’s Church of our Lady. Moving on from the Saxon state capital the road show will stop in a number of other cities, including:

Stuttgart, Kaufhaus Breuninger: November 3 – 28, 2014
New York, New Museum: November 13, 2014
Chicago, Tourbillon Store: November 17 – 24, 2014

Anyone unable to attend the live presentation can learn about the new chronograph in the context of an interactive online campaign.

An innovative initiative headlined Our Chronograph – Your Story. The Art of the Chronograph in Short Stories“ invites fans of watch technology and connoisseurs of the art of German watchmaking to write and submit a short story on one of five themes involving the new chronograph. The short stories can be sent by email to TheChronograph@Glashuette-Original.com or submitted directly using the contest form on the landing page set up for this purpose at thechronograph.glashuette-original.com. Details of the contest and conditions can also be consulted here.

The short stories submitted will be published on the web site blog and can be read and judged by fans, who are asked to choose a crowd favourite, while GO will select another finalist. The 2 winners take home an exclusive invitation to the 2015 Berlin International Film Festival.

The short story contest starts on October 10 and runs through December 8, 2014.

(Source: Glashütte Original)

www.glashuette-original.com