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Only Watch 2013: CYRUS

cyrus_2This September 28, Monaco will play host to the fifth edition of the ‘Only Watch’ charity watch auction benefiting research for Duchenne muscular dystrophy.

Recognized as the world’s first ever charity watch auction, Only Watch is conducted by the watch auctioneers, Antiquorum.

33 of the world’s leading watch manufacturers are donating a unique timepiece specially created for the occasion, one of which will feature on Elite’s website every day leading up to this not-to-be-missed auction.

The proceeds from the sales will be donated to the Monegasque Association against Muscular Dystrophy, promoter of Only Watch with Antiquorum Auctioneers and the Monaco Yacht Show, to help finance research for Duchenne Muscular Dystrophy, a degenerative neuromuscular disease affecting 1 in 3,500 boys and therefore 250,000 children, adolescents, and young adults around the world.

From September 6, an international exhibit of the Only Watch collection of timepieces for men and women will also travel the world – Singapore, Hong Kong, Shanghai, Beijing, New York – and will be concluded by a presentation during the Monaco Yacht Show (September 25 to 28).

The Only Watch auction itself takes place on September 28 at 11am (GMT+1) in the ‘Salle Belle Epoque’ of the Hôtel Hermitage.

ONLY WATCH 2013 SPOTLIGHT: Cyrus

In a market dominated by automatic watches, CYRUS has dared to launch a timepiece with manual double barrel winding and a seven-day power reserve.

The movement (290 components, 50 rubies) is a 100% in-house manufacture movement, created under the aegis of renowned, award-winning Swiss watchmaker Jean-François Mojon.

The design of this timepiece (available in titanium and black / red gold DLC titanium) was developed in perfect synergy with the brand’s identity, which places great emphasis on attention to detail. Recognizable as a CYRUS from first glance, it has a sleek design, where each element has been carefully weighed up and designed by our in-house team. 

This collection is the fruit of the partnership between our two founders, Julien and Laurent LECAMP. The selection of functions, the manual movement, the design features and the unusual bracelet were all created and developed within the family, with the utmost respect for the CYRUS philosophy. 

The distinctive mark of the two cousins can be found discreetly inscribed on the back of the calibre. Four digits, 7778 are etched, recalling the cousins’ two birth dates.

Highlighting the classic character of this new timepiece, CYRUS offers elegant functions (hours, minutes, seconds, power reserve) and a unique, secret animation, all brought to life by a spectacular movement which is fully visible through the transparent sapphire crystal case.

At first glance it catches your eye, the power reserve (between 2 and 4 o’clock) will captivate you with its three barrels sliding progressively along a vertical axis as the seven days unfold. Each barrel has a power reserve of two days, apart from the final barrel (three days). The red colour of the final barrel and the upper dial reminds you of the colour of the Principality of Monaco. 

The seconds function is truly original and technically advanced, with its three angled hands (red colour), each of which counts 20 seconds before passing the baton to the next hand.

Then there is the secret animation (between 9 and 12 o’clock), which is activated by simply pressing the crown at 9 o’clock. The text ‘pièce unique’ then appears. Press it again, and ‘the flagship of Monaco’ appears to replace the previous inscription. Press one last time and the CYRUS logo will be there.

The design of the bracelet has also been carefully thought out. A perfect continuation of the curve of the timepiece, the bracelet also has at its centre an opening, at the heart of which there are three barrels in a mechanism which recalls the ‘abacus’ design of the power reserve.