TW Steel CEO Jordy Cobelens (left) with Sahara Force India Deputy Team Principal, Robert Fernley
TW Steel, the global lifestyle which sports the slogan “Big in Oversized Watches” has entered into a multi-year partnership to become the Official Timing Partner of the Sahara Force India Formula 1 team.
The collaboration was announced at the launch of Sahara Force India’s 2013 entry, the VJM06, at the Silverstone Circuit on 1 February.
The famed “two-dots” logo of TW Steel will feature prominently on major brand platforms with Sahara Force India, including the drop-down timing monitors used in the garages, and on the sleeves of the drivers’ race-suits. TW Steel will also produce an official team watch, to be sold in over 100 countries worldwide.
The 20-race 2013 Formula 1 season kicks off with the Australian Grand Prix in Melbourne on Sunday 17th March.
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