The application allows the visitor to explore the full range of timepieces and catch up on the brand’s latest news and events.
The main feature of the app is ‘The Watch Creator’, where users are invited to create their own Backes & Strauss timepiece by choosing every element of their dream watch.
This includes the case, the diamond setting, the dial and numerals and last but not least, the colour of the strap.
Once finished the visual of the unique Backes & Strauss timepiece can be shared via e-mail, or with their nearest Backes & Strauss authorized retailer.
Get the iPad application here.
Get the iPhone application here.