Today on CNN Michael Kors announced that in honor of World Food Day, he will personally donate 100 meals to children in need for each person who posts a photograph wearing his Watch Hunger Stop T-shirt on any social media platform using the hashtag #WatchHungerStop.
Kors said he hoped people would join in the conversation and help raise public awareness about ending global hunger. Customers can pick up their free T-shirt at participating Michael Kors stores through the end of October, while supplies last. (For participating stores go to WatchHungerStop.com).
Halle Berry also joined the designer on CNN to debut a National Geographic-directed film that documents her field visit to rural Nicaragua on behalf of the designer’s Watch Hunger Stop campaign to fight world hunger. The philanthropic initiative works to raise awareness and funds for the United Nations World Food Programme (WFP) and their school meals program.
The video tells a compelling story of progress and possibility. “When Michael asked me to join him in this campaign to Watch Hunger Stop, it felt like the right thing to do. It’s a cause I care about and I felt I could make a difference,” says Berry.
The Academy Award-winning actress first partnered with Kors in 2013, when he launched Watch Hunger Stop. Berry was instrumental in introducing the new rose gold-tone limited-edition 100 Series watch, specially designed by Kors to support WFP this October. For each 100 Series watch sold, 100 children in a hunger-stricken area receive a nutritious meal.* To date, Watch Hunger Stop has helped WFP deliver more than five million meals to children in need through its school meals program.
*For every 100 Series watch sold, Michael Kors will donate US $25 to WFP. Please note that the WFP does not endorse any products or services.
(Source: Michael Kors)