By Olivia Cuccaro
While luxury online shopping continues to grow, the beauty counters at a department store are still a glamorous staple of the bricks-and-mortar retail experience. You may recognize Knockout Beauty from its summer stint in the Hamptons, but the pop-up from beauty expert Cayli Cavaco Reck now has a permanent place on the cosmetics floor of Bloomingdale’s in New York City.
Currently open in Bloomingdale’s Soho, Knockout Beauty is introducing new high-end beauty products to the department store for the first time. More than 40 cult beauty lines are showcased at the shop, including LaCrème Beauté, Patyka, Vertere, Meder, January Labs, Context Skincare, Lumity, Moon Juice, Pursoma, Rituel de Fille and Vapour. Customers can expand their beauty regimen with niche products like Farmacy Lip Blooms or the Environ Derma Roller.
Among Reck’s personal favorite products are the Meder masks, LaCrème Beauté Venom cream, Kat Rudu Vitamin C, Agent Nateur deodorant and Hannes Dóttir Seamasque. Knockout Beauty in Bloomingdale’s also offers services like peels from Beauty Rx and light therapy treatments using the LED LightStim on select days.
“The inspiration behind Knockout Beauty is creating a community where shoppers can curate a skincare and beauty routine that is best for them and often unique to them,” said Reck, in speaking to Elite Traveler. “One of the tenants of Knockout Beauty is to think of skincare as a goal and strategy rather than a problem and solution. We give women a place to approach skincare with this in mind. We are conscious beauty for the modern minded. Efficacy is at the forefront of our ethos.”
Bloomingdale’s Soho is located at 504 Broadway, New York, NY 10012. For more information, please visit bloomingdales.com.