This story originally appeared in the January/February 2017 issue of Elite Traveler.
Many have tried to capitalize on the large number of empty legs across the US – up to 40 percent of all private jet flights – but it’s difficult because it is rare that someone’s plans line up with a repositioning flight, and private fliers want to travel on their schedule, not someone else’s.
Enter technology company Stratajet. Founder Jonny Nicol, computer scientist and former RAF pilot, spent five years developing the technology to search thousands of empty legs from his vetted network of charters.
The tech reroutes empty legs to where passengers want to go, when they want to go. Nicol says he sells “time, privacy and convenience at a value” and can sometimes beat business-class fares for small groups.
His customer service team provides the assistance private aviation clients expect, from arranging ground transportation to even flying a beloved pet solo across the globe.