By David Neth
Lucerne-based Carl F. Bucherer continues to expand into the Asian market, debuting a new boutique in Macau’s Venetian Hotel.
Bucherer has combined fine watchmaking with jewelry craftsmanship for over 90 years. With the new store in Macau, the company invests in the potential of the fast-growing Asian market. The brand also has boutiques in Tokyo, Hong Kong, Bangkok, Beijing and Dubai.
“Our boutique in Macau is a further addition to a group of exclusive Carl F. Bucherer stores that have opened all over the globe. It is one of the most beautiful boutiques we have in the world,” said Sascha Moeri, CEO of Carl F. Bucherer. “We create elegant and inviting places in exclusive locations, providing a relaxed environment in which our customers can select the right watch for them.”
The Macau boutique combines technical precision with classic, elegant style. The simple, distinct architecture supports the brand’s signature “feel at home” slogan. Store interiors are white and brown, with dark red walnut wood, filigreed sidewalls and natural, high-tech stoneware.