Net-a-Porter Launches Chanel Pop-Up Store

By Zahra Al-Kateb

For the first time ever, luxury French Fashion House CHANEL’s fine jewelry collection will be available to purchase online through Net-a-Porter.

The digital pop-up shop will launch on April 15th and is expected to remain open for just three weeks, and then in select CHANEL boutiques worldwide. It is the first time that anything from CHANEL other than its make-up has been available to purchase online.

The limited-edition six-piece collection titled COCO CRUSH includes five rings and one cuff. The simple yet sophisticated designs come in 18-karat white and yellow gold and feature the brand’s iconic quilting pattern.

“We are thrilled that CHANEL has decided to work with Net-a-Porter on this exclusive initiative,” Alison Loehnis, president of the e-commerce giant, told British Vogue. “CHANEL is a brand that we admire greatly and we are incredibly honored and proud to partner with them on their first-ever fine-jewelry ecommerce project. This fabulous collection completely embodies the unequivocal chic CHANEL spirit — classic, modern and timeless — that is sure to resonate with our customer.”

Prices range from €1,970 to €19,000