Hollywood actress Jennifer Aniston stars in the highly anticipated TV commercial for Emirates, the Dubai based airline.
The advert, which marks the first time the airline has collaborated with the international film and television star in a global digital and TV campaign, sees Aniston on board dressed in a dressing gown while holding a loofah, frantically looking for a shower. When she tells the cabin crew on the unidentified airline that “Emirates planes have showers and they have bars”, she is mocked and told “this isn’t an Emirates plane ma’am”. Finally, she wakes up from what appears to be a nightmare, only to find herself relaxing in her own private suite on an Emirates flight.
Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing & Brand said: “Jennifer Aniston’s appeal and effortless connection with a global audience makes her the perfect choice for our campaign. As one of the busiest women in Hollywood, Aniston, like many of our customers, enjoys downtime only when she is travelling. At Emirates, we ensure the experience is an exceptional one.
“In a departure from the usual airline industry ads, we chose to take a humorous approach to showcase the amazing products we offer on board. We couldn’t think of anyone better suited for the role than Jennifer Aniston and we wrote the script with her in mind. Her professionalism and comedic talent shone on the set and we are very pleased with the outcome,” he added.
The advert, which Jennifer Aniston was reportedly paid $5 million to star in, was directed by industry veteran and Oscar-nominee Bryan Buckley, who is acclaimed for his numerous Super Bowl ads. The campaign is expected to begin in the United States and the UAE before being rolled out in November to other countries including the UK, Germany, France, Italy, India and Australia, all of which Emirates boasts a big operational presence.
Emirates has invested $20 million in securing TV spots worldwide for the campaign, which will also see 30-second and longer 60-second versions.