Introducing the Zegna World Pass

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Zegna World Pass Welcome Kit Image courtesy of Zegna

Zegna World Pass Welcome Kit
Image courtesy of Zegna

Luxury Italian fashion house Ermenegildo Zegna brings its refined eye and high standards of excellence beyond the realm of fashion and tailoring and enters the world of lifestyle experiences with its introduction of the Zegna World Pass. Zegna believes that one of the most personal relationships a man has is that with his tailor. Creating a custom suit requires more than just measurements and fabric selections. Every detail is an expression of the man wearing the suit and reflects his habits and preferences. Already experts in translating a man’s desires into the perfect suit, Zegna is ready to take over his social calendar too, by curating an exclusive range of experiences for its best clients, wherever he might be around the globe. Combining exclusivity, taste and glamour, the Zegna World Pass encompasses four areas of life: mind, hand, style and environment.

Mind experiences focus on the arts and culture. Cherry-picking the best and most exclusive events around the world, previous offerings include private lunches and meetings with Michelin-starred chefs in Paris, backstage access to Jazz at Lincoln Center in New York and a private after-hours guided tour of the Sistine Chapel in the Vatican.

Casa Zegna in Trivero, Italy Image courtesy of Zegna

Casa Zegna in Trivero, Italy
Image courtesy of Zegna

Perhaps the best way to truly understand and experience the Zegna ideals and history would be to visit Trivero, Italy, the birthplace of the company. The World Pass consultants can create a truly, pardon the pun, tailor made weekend that caters to your every desire and immerses you in the Zegna world. A weekend in Trivero would include a stay at the Albergo Bucaneve, a chic ski lodge that was renovated by the Zegna family, a private guided tour of the Lanificio Zegna, the wool mill, a meeting with a Zegna family member and a perfectly planned itinerary of excursions and fine dining. We can’t imagine a better way to begin planning a bespoke suit than visiting the Lanificio.


Style might be one of the first words that comes to mind when thinking of Zegna, and these experiences do not disappoint. Using its connections and global reach, Zegna curates a social calendar like no other. Front row seats at the Zegna fashion show or the US Open, access to a private golf course in Tuscany, seats to the World Series and a personal dinner with a baseball legend, and our favorite, espionage training. Channel your inner James Bond at a private estate in the UK, the first of a series of three training sessions, and learn secret agent skills including surveillance, poker hustling and firearm training. Bespoke Zegna tuxedos are strongly recommended. Upon completion, two top secret phases are available to continue your training, and perhaps earn 007 status.

For the curious and tactile client, the Hand experiences offer a unique opportunity to observe creative talents who are at the top of their field at work. If just meeting a Michelin-starred chef isn’t enough, Zegna can arrange for you to have a special 12 course tasting menu with Chef Daniel Patterson at Coi in San Francisco. Oenophiles are offered the rare chance to blend their own wine at Chateau du Tertre, a 160-year-old Grand Cru vineyard in Bordeaux. For the design buff, we recommend visiting Italy for an exceptional experience to see where Murano glass is made using artisanal techniques. Members are invited to the island by private water limousine to tour the furnace, which is normally closed to the public. Artisans will show the process of creating the masterpieces and secrets of the trade in the private tour at the furnace and in the BF Signoretti showroom.

And last but not least, the Environment. Private access and time are some of life’s ultimate luxuries, and Zegna takes out the legwork of finding them in these experiences. Collaborating with luxury travel agency Abercrombie & Kent, clients can design their ultimate trip anywhere in the world, with no detail overlooked. If in Asia, hop over to Myanmar where Zegna has created a special cruise itinerary along the Ayeyarwady River with a private visit to the studio of a celebrated tapestry artist. After Art Basel in Miami, head north and experience the Everglades with private pole and air boar tours. Sure to be on everyone’s bucket list, the iconic Eastern & Oriental Express train from Singapore to Bangkok is made even more special with access to a private ceremony performed at a Buddhist temple, exclusively for Zegna World Pass clients.

While the Zegna World Pass is by invitation only, Zegna and Elite Traveler have teamed up to offer a special ski package in the Italian Dolomites to our readers. The package combines a love of luxury travel, fine dining and adventure. Guests will stay in the top suite in the beautiful five-star Rosa Alpina Hotel in San Cassiano, the Chalet Loft Suite, enjoy the Chef Experience and dine in the two Michelin starred restaurant, St. Hubertus, relax in the award-winning spa and ski in the Dolomites. The Chef Experience allows you to work side by side with chef Nobert Niderkofler to prepare your own amuse bouche in the kitchen prior to indulging in a four-course meal with wine pairings from sommelier Christian Rainer. Also included are three days with private ski guides who can take you on several different excursions. Highlights include skiing in a hidden valley followed by a ride in a horse drawn sleigh to bring you back to civilization, and for the experts, off piste skiing in the challenging Val Mezdi. Book this exclusive package by calling +1 855 717 3970 and quoting Elite Traveler.

To learn more about the Zegna World Pass, please visit your nearest Zegna boutique. Click through for a gallery of never before seen images of Zegna World Pass’ latest experiences.