London’s iconic department store Harrods unveiled their Christmas window last weekend. Inspired by the stores “Once Upon a Time” theme, each window is adorned with moving puppets and performers, lights, scenery and red velvet curtains. Hidden beneath the floorboards is a magical world of Christmas mice with Peter Pumpernickel leading the entertainment as they prepare their Christmas decorations.
Alexander Wells-Greco, head of visual merchandising at Harrods, said: “This year, our customers are invited to become the audience and enjoy the festive season’s ultimate show. We want to continue to engage with families – children in particular. To achieve this, we raised the windows by 60cm to create the underfloor theatre scenes of Christmas mice preparing for the festivities, installed directly at a child’s eye level.”
The Burberry window boasts its Thomas bear enjoying an evening at the theatre, while Balenciaga’s window houses a swinging circus performer who introduces key Christmas accessories from a trapeze. A production line of mice work on Christmas orders in the Stella McCartney window, while the Bottega Veneta AW15 handbag collection appears alongside the strongman’s weights in the Magical Marionette circus tent.
In one of the mirrors stands an oversized gingerbread house offering a Hansel and Gretel twist. Created by Rosalind Miller, the house is constructed of more than 42 gingerbread tiles and 200 sugar roof tiles. Weighing a total of 40kg, it took 33 hours to bake and involved 20 hours of hand piping. Beside the house, an array of festive treats from Godiva, East India Company and Laduree are featured in the wintry forest scene.
The Festival of Christmas is now on at Harrods with the arrival of Father Christmas and the opening of The Harrods Christmas Grotto. Customers can find an array of activities throughout the store, including face painting, calligraphic personalization and monogramming.