By Zahra Al-Kateb
Burberry has begun to ease the transitional period between summer and fall with the launch of their new Scarf Bars today, a place where customers can design their own scarves to create something truly unique.
A celebration of the heritage house’s cashmere scarves, there will be a Scarf Bar in every standalone Burberry store worldwide. Customers will be able to design the unique accessory with the help of the Scarf Bar experts, where they will be able to choose from over 30 different color and print combinations while finishing off their design with a three letter monogram. With control over font size and thread color, there are over 7,000 options to choose from, ensuring that the likelihood of matching someone else will be almost nonexistent.
If guests are unable to make it to the store, customization options are also available virtually though Burberry’s online store.
Burberry’s new Scarf Bar taps into the new personalization trend, with premium products boasting their own personal touch be it Louis Vuitton’s personalized luggage or Anya Hindmarch’s leather letter stickers.
All scarves are made and personalized in the UK and are woven from 100% cashmere on traditional looms in Elgin and Ayr, Scotland, and will be delivered within two days to three weeks later.
Scarves are priced from $500, personalization from $100.