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C is for Chloé: New Alphabet Charm Collection Launched by French Fashion House

By Zahra Al-Kateb

Image Credit: Chloe

Image Credit: Chloé

Chloé have become the latest luxury fashion brand to offer fashions newest must have accessory – the bag charm.

Available in A-Z and in a variety of different graphic styles, the gold accessories clasp on to the hardware of Chloé’s signature bags.

The letter bag charms make a truly bespoke gift and tap into the personalization trend that several luxury fashion houses have embarked upon, be it Louis Vuitton’s personalized luggage or Anya Hindmarch’s leather letter stickers. Italian fashion brand Fendi pushed the trend for personalization with the launch of their “Bag Bugs” – furry bag key chains ranging from pom poms to the “Mini Karlito”, a bag charm modeled on the iconic fashion designer Karl Lagerfeld.

Image Credit: Chloe

Image Credit: Chloé

Chloé is also offering rings, as seen on fashion model Anja Rubik backstage at the Fall/Winter 2015 runway.

Since 1952, the French bohemian fashion brand has focused on wearable and beautiful clothing and has been adored by the likes of Grace Kelly and Jacqueline Kennedy. The charms are now available at Chloé boutiques with prices from $60 to $200.