View all newsletters
Latest in Luxury - Sign up to our weekly newsletter
  1. Features
July 20, 2015

Balmain Launch Sister Campaign for Fall 2015

By Zahra Al-Kateb

By Zahra Al-Kateb

Image Credit: Balmain

Image Credit: Balmain

Balmain’s creative director Olivier Rousteing has launched a sister campaign starring Joan and Erika Smalls, Kendall and Kylie Jenner and Gigi and Bella Hadid.

Shot by Mario Sorrenti, the campaign highlights the relationship between the sisters, inspired by Kim Kardashian and Kanye West’s Balmain campaign for Spring 2015. Rousteing said: “This season’s Balmain campaign was inspired by a brief, key moment that happened while we were shooting our last campaign. While I watched Mario capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me. Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season.”

The glamorized photographs depict the intimate relationship between the sisters, with Bella applying lipstick on Gigi. Brothers Armando and Fernando Cabral also feature in the campaign, striking a pose wearing Balmain’s new collection for men.

Rousteing is a designer who understands the overwhelming influence of pop culture and social media, boasting 1.3 million Instagram followers himself. His choice of models reflects this, with Kendall Jenner boasting 31 million Instagram followers alone. His clothes are adorned by celebrities all over the world, from Rihanna to Beyonce to Katy Perry.

Take a look at our gallery for more pictures from the campaign.

www.balmain.com

Bella and Gigi Hadid (Image Credit: Balmain)

Bella and Gigi Hadid (Image Credit: Balmain)

Kendall and Kylie Jenner (Image Credit: Balmain)

Kendall and Kylie Jenner (Image Credit: Balmain)

Joan and Erika Smalls (Image Credit: Balmain)

Joan and Erika Smalls (Image Credit: Balmain)

 Armando and Fernando Cabral (Image Credit: Balmain)

Armando and Fernando Cabral (Image Credit: Balmain)

Content from our partners
W New York - Times Square: "We Do Things Differently"
The Finest Destinations to Fly Private with Qatar Executive
A Weekend Travel Guide to Austin, Texas

Select and enter your email address Be the first to know about the latest in luxury lifestyle. Get the latest news on hotel openings and in-depth travel guides. Get insider access to exclusive promotions and special offers from our luxury partners.
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thank you for subscribing to Elite Traveler.

Websites in our network