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Armarium Hosts East Coast Pop-Ups

By Olivia Cuccaro

Putting together a last-minute designer outfit has never been easier than in today’s age of apps. In 2016, Armarium launched its platform for on-demand luxury offering members access to runway looks through the use of a mobile app. From founders Trisha Gregory and Alexandra Lind Rose, Armarium is making it even simpler to step up your summer wardrobe (without overpacking) by hosting a pop-up at White Elephant hotel in Nantucket from August 1 to August 4, 2017. The pop-up serves as a one-stop shop for an East Coast ensemble and is donating 15 percent of all sales and rentals to the Nantucket Historical Association.

If you’re in Nantucket for the week, White Elephant hotel boasts several accommodations with elegant New England charm. The Harborview Suite overlooks the water from a spacious balcony or patio, while the Two-Bedroom Garden Cottage features a master bedroom, second bedroom, two full baths, washer and dryer, fireplace, dining space and pantry kitchen with views of the resort. Just a few blocks from the hotel, the 3,000 sq ft 1 Easy Street Loft includes three bedrooms, 3.5 bathrooms, a living room, dining room for 12, library and gourmet kitchen. Guests are granted access to White Elephant Village amenities, such as the outdoor heated pool, as well as use of a 650xi Gran Coupe BMW during their stay.

ACK Summer Wardrobe One-Stop Shop is located at White Elephant Hotel, 50 Easton Street, Nantucket, MA 02554. The shop will be open Tuesday to Friday from 10am to 7pm. Additionally featured are Danielle Rollins, Jada Loveless and Rochelle Sara. For styling appointments, please contact stylist@armarium.com.

Armarium is also hosting a Hamptons pop-up through the summer, located at at 42B Jobs Lane, Southampton, NY 11968. The shop will be open Monday to Saturday from 10:30am to 6:30pm, Sunday from 11:30am to 6:30pm and closed Tuesday. Founded by jewelry designer Clarissa Bronfman, Pop Up Collective in the Hamptons includes Clarissa Bronfman jewelry, Armarium dresses and clutches as well as Aruna Seth shoes, Flagpole swim and Loup Charmant linen day dresses.

Top: Alberta Ferretti SS17 Tiered Satin Ruffle Gown, shot by Ungano Agriodimas; Middle: Emilio Pucci Resort 2017 Off The Shoulder Midi Dress, shot by Augusta Sagnelli; Bottom: Rochas Resort 2017 Magnolia Printed Ruffle Dress shot by Augusta Sagnelli