By Olivia Cuccaro
As July comes to a close, summer is still vibrant as ever with the release of Armarium’s ArmixBaronsCove Collection featuring Missoni.
Launched in April 2016, Armarium is a platform for on-demand luxury offering members access to runway looks through the use of a mobile app. Founders Trisha Gregory and Alexandra Lind Rose put their years in the fashion industry to use creating a way to refresh wardrobes with unique high-end pieces without crowding your closet. Curating a collection that ranges from Alberta Ferretti to Jimmy Choo, Armarium also provides the option of enlisting a professional from its Style Brigade for fashion consultation.
Among the talent is celebrity super-stylist Micaela Erlanger. No stranger to the red carpet, Micaela has been responsible for dressing trendsetting stars like Lupita Nyong’o and Jared Leto. Joining Armarium in June, her eye for glamour is just one example of the company’s influential network.
This month, Armarium is premiering its partnership with Italian fashion brand Missoni. The must-have zigzag patterns and slub yarns are now available to rent for your next beach party, cocktail event or whatever else the summer has in store.
In celebration of Missoni joining the aptly named Armarium “Armi,” a pop-up is being held at Baron’s Cove in Sag Harbor, NY through July 31. Newly renovated, the 67-room hotel flaunts dazzling views of the harbor, nightly entertainment and onsite concierge service. An Elite Traveler favorite (see our July/August edition), we recommend the Baron’s Suite for a stylish weekend getaway.
Hotel guests and Hampton-housed customers can choose from a variety of Armarium’s statement items with guidance from Armi Stylists. In addition to chic Missoni cocktail dresses and palazzo pants, the pop-up includes vintage designs by LaDoubleJ and boho pieces from Etro. Armarium will even provide bicycle delivery of rented looks to customers staying in the Sag Harbor area.
The ArmixBaronsCove pop-up will take place from 10 AM to 8 PM daily through July 31. Baron’s Cove is located at 31 W. Water Street, Sag Harbor, NY 11963. Telephone (844) 227-6672.