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Red Carpet Couture at AltaRoma

Marco BolognaSan Andres Milano & Sarli Couture

The January 2013 edition of AltaRomAltaModa took place in Rome January 26 – 29.

The event sought to promote the city as a center of haute couture, art, artisanship and young talent.

Handmade and bespoke fashion has long been synonymous with Italian fashion, and Rome remains a hub of international scouting and traditional craftsmanship. AltaRoma strives to epitomise the concept of Made-in-Italy.

Highlights included the re-launch of Maison Galitzine, and collections from new designers such as Stella Jean, MarcoBologna, San Andrès Milano and Susanne Susceptible.

As part of the event, Renato Balestra’s couture house was opened up to 11 up-and-coming designers to pay homage to the legendary label. The new talent found their inspiration in the color,       ‘Balestra blue’. This “electric shade” first debuted in the 1960s on a short, satin dress featuring an egg-shaped line, the first-ever garment carrying the Balestra label. The display was set up in the spaces of Atelier Balestra.

36 Italian designers, couture houses, designers and jewelers used Altaroma as a platform in the exhibition ‘LIMITED/UNLIMITED’, conceived by Altaroma president Silvia Venturini Fendi. The exhibition took inspiration from ‘red carpet’ style and celebrated the traditional values of the artisan.

On a virtual ‘red carpet’ were items signed by: Armani, Elie Saab, Emilio Pucci, Ermanno Scervino, Fendi, Gucci, Roberto Capucci, Roberto Cavalli, Valentino, Versace, Vionnet, Abed Mahfouz, Albino, Angelos Bratis,, Aquilano Rimondi, Buccellati, Cazzaniga, Delfina Delettrez, Fausto Puglisi, Francesco Scognamiglio, Galitzine by Sergio Zambon, Gattinoni, Hedy Martinelli, Lucia Odescalchi, Marco De Vincenzo, Maurizio Pecoraro, Nino Lettieri, Raffaella Curiel, Renato Balestra, Sarli Couture, Fabio Salini, Stella Jean, Sylvio Giardina, Tony Ward, Vhernier and VBH.

“Maximizing tradition through contemporary concepts was one of the key aims of the event,” said Venturini Fendi. “I wanted to focus on these objectives, fully conscious, on the one hand, of the enormous potential of Rome for fashion and the culture of creativity and, on the other, of fashion for Rome and Italy on the whole, as the driving force behind a new source of creative wealth and new job opportunities.”

www.altaroma.it