By Tova Syrowicz
Rosewood fans rejoice: The brand, made famous by exquisite, one-of-a-kind resorts in the Caribbean and Mexico, plus icons like The Carlyle in New York, is opening six new properties over the next two years, and refreshing many of its old favorites to boot.
In the summer of 2011, Hong Kong-based New World Hospitality completed its purchase of Rosewood Hotels & Resorts. Among the various management contracts came five owned assets, Rosewood Mansion on Turtle Creek and Rosewood Crescent Hotel in Dallas, Rosewood Inn of the Anasazi in Santa Fe, Rosewood Little Dix Bay on Virgin Gorda and The Carlyle, A Rosewood Hotel in New York.
While these will all be getting nips and tucks, New World Hospitality’s true vision is to transform Rosewood into a globally recognized, international luxury hotel brand, which can serve and pamper jetsetters not only in a handful of locations, but all over the world.
Coming up in 2013, Rosewood hotels will open in Abu Dhabi (September), London (October) and Beijing (November). The latter two of this impressive trio will also be owned properties, and rumor has it, will herald an altogether new level of luxury cachet for Rosewood, including greater brand cohesion (often so intangible) and signature programming that guests will come to expect and anticipate across the collection.
While the nature of that programming and cohesion is still something of a secret, we wonder whether it will tie into “A Sense of Place,” Rosewood’s guiding philosophy to reflect and celebrate each location’s culture, history and geography, and “A Sense Spa,” the brand’s bespoke spa product?
Whatever grand reveal awaits, Rosewood London—bound to raise Holborn’s profile—has poured $130 million into the renovation of a 1914 Edwardian building; its interiors, by New York-based Tony Chi & Associates, promise to exude understated glamour. Very British, to be understated, but we won’t understate our excitement about the hotel’s top Manor House Suite: Located in a private wing, it comes complete with up to six bedrooms (that’s 6,318 square feet of living space), a private elevator, private entrance and its very own zip code!
Rosewood Beijing, meanwhile, will offer more landscaped outdoor space than any of its competitors, with terraces, gardens and balconies a staple across the hotel’s restaurants, spa, and meeting and events facilities.
On the heels of Beijing, 2014 will see Rosewood properties pop up in Phuket, Dubai and the buzzing Baha Mar development. In all the hubbub of the brand new, do find time to escape to the newly refreshed: Las Ventanas Al Paraíso, a Cabo queen, is working on new villas (not yet officially announced) and has just unveiled a new treatment menu to go with its recently remodeled spa. The offerings, which focus on the ancient holistic therapies of Mexico, include the 90-minute Path of the Shaman, an age-old cleansing ritual performed by a shaman healer.
As Rosewood expands its global reach, expect to find more and more of this sort of local magic wherever your travels take you.