The Readers of Elite Traveler, The Private Jet Lifestyle Magazine

Our Readers represent the most successful individuals on the planet ranging from owners of significant businesses to C-Level executives, athletes and entertainers, royalty and government leaders. According to the latest research by Prince & Associates, Elite Traveler has over 585,000 readers per issue with a Household Income of $400,000, and over 318,000 readers with a Household Income of $1 million. Unlike the mass circulation magazines that may reach 1-2 % of these super rich consumers as part of their overall circulation, Elite Traveler is focused on the unique needs of these SuperRich readers and is 100% designed to serve this market of elite travelers (Net Worth $10 million +).

Every issue provides the most diverse coverage of their private jet lifestyle, mirroring their globe-hopping travels and position as opinion-leaders.

Elite Travelers who lead today's private-jet lifestyle<-annual activity and buying habits:

 Travel:
 
* 41 trips per year
* $404,000 spent on yacht rentals
* $224,000 spent on events at hotels
* $168,000 spent on villa and chalet rentals
* $157,000 spent at hotels and resorts for personal use
* $138,000 spent on cruises
* $107,000 spent on spas
* $98,000 spent on experiential travel
* 92% personally select the hotels and resorts they stay in
* Only 2% consider price when selecting a hotel or resort
 
Real Estate and Home Enhancements:
 
* 47% belong to 2 or more golf clubs
* 70% own multiple $1 million + homes for personal use
* 17% are primary decision-makers in commercial real estate activity
* 58% are always interested in acquiring new real estate
* $542,000 spent on personal home enhancements
* 30% are re-decorating and renovating the interior of residences ongoing
* 73% personally select specific brands, technology and styles
 
Automotive:
* $226,000 spent on luxury automobile purchases
* Own/Lease 4.4 vehicles for personal use
* 85% plan to purchase or lease a luxury vehicles in the next 2 years
 
Fashion/Watches/Jewelry:
* $248,000 spent on jewelry
* $147,000 spent on watches
* $117,000 spent on fashion
* 95% don¹t have an annual budget, but buy what they want
* 82% consider themselves trendsetters
* 82% shop seasonally for fashion
* 75% say what they wear influences others
 
Spirits, Dining and Entertaining:
* $29,000 spent on wine and spirits
* 45% purchase by the case
* 65% entertain at home 3+ times per month
* 35% dine out (lunch and dinner) 5+ times per week
* 79% influence others in selection of wines and spirits
 
Source:  Prince & Associates, 2004-2006