The Elite Traveler Reader
REACHING THE SUPER RICH
With distribution aboard private jets, first-class international lounges, mega-yachts and other high-end venues in over 100 countries, Elite Traveler brings your advertising to this high-spending market wherever in the world they happen to be.
Advertising in Elite Traveler means that with each issue, you reach over 630,000 wealthy consumers in the ultimate luxury environment. By seeing your ad while they are on their jet, you become part of their lifestyle—a clear message that your brand is targeted to their needs and tastes.
- Median Age: 41
- Male %: 60
- Female %: 40
- Median HHI: $2,280,960
- Mean HHI: $5.3 million
- Readership of HHI $400K+: 630,059
- Readership of HHI $1 million+: 411,179
- Net Worth of HH $1 million+: 41 million
Our BPA-audited circulation of 101,000 ensures your advertising is reaching its target.
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READER ENGAGEMENT | A MAGAZINE THAT CALLS READERS TO ACTION
- 69% have purchased accessories seen in Elite Traveler
- 68% have purchased jewelry from Elite Traveler
- 68% have selected a hotel or resort for a meeting or event from Elite Traveler
- 65% have purchased apparel from Elite Traveler
- 58% have chosen a hotel or resort from Elite Traveler
- 56% have purchased a watch seen in Elite Traveler
- 40% have purchased real estate or vacation club memberships from Elite Traveler
Elite Travelers who lead today's private-jet lifestyle - annual activity and buying habits:
Travel:
- 41 trips per year
- $404,000 spent on yacht rentals
- $224,000 spent on events at hotels
- $168,000 spent on villa and chalet rentals
- $157,000 spent at hotels and resorts for personal use
- $138,000 spent on cruises
- $107,000 spent on spas
- $98,000 spent on experiential travel
- 92% personally select the hotels and resorts they stay in
- Only 2% consider price when selecting a hotel or resort
Real Estate and Home Enhancements:
- 70% own multiple $1 million + homes for personal use
- 47% belong to 2 or more golf clubs
- 17% are primary decision-makers in commercial real estate activity
- 58% are always interested in acquiring new real estate
- $542,000 spent on personal home enhancements
- 30% are re-decorating and renovating the interior of residences ongoing
- 73% personally select specific brands, technology and styles
Automotive:
- $226,000 spent on luxury automobile purchases Own/Lease 4.4 vehicles for personal use 85% plan to purchase or lease a luxury vehicles in the next 2 years
Fashion/Watches/Jewelry:
- $248,000 spent on jewelry
- $147,000 spent on watches
- $117,000 spent on fashion
- 95% don’t have an annual budget, but buy what they want
- 82% consider themselves trendsetters
- 82% shop seasonally for fashion
- 75% say what they wear influences others
Spirits, Dining and Entertaining:
- $29,000 spent on wine and spirits
- 45% purchase by the case
- 65% entertain at home 3+ times per month
- 35% dine out (lunch and dinner) 5+ times per week
- 79% influence others in selection of wines and spirits
SOURCE: Prince & Associates, 2004-2006
