The Elite Market

PRIVATE JET / FIRST CLASS FLIERS – A GUARANTEED MARKET FOR LUXURY PURVEYORS

What does a magazine distributed worldwide in private jet terminals, on private jets, on mega-yachts and in first-class lounges mean for you? Together with our website that private jet travelers use to make purchasing decisions, along with events and other services, it gives you the only guaranteed way to reach high-net-worth individuals who still have a High Net Worth.

Private Jet Travelers are the core customer for luxury brands:

89% purchase fine jewelry per year, spending an average of $248,000
32% purchase luxury watches per year, spending an average of $147,000
90% purchase fashion/accessories per year, spending an average of $117,000
65% stay in a hotel/resort for leisure per year, spending an average of $157,000
73% use a hotel/resort for a meeting or event per year, spending an average of $224,000
59% stay at a spa per year, spending an average of $107,000
21% take a cruise per year, spending an average of $138,000
28% rent a villa/chalet per year, spending an average of $168,000
17% take an experiential trip per year, spending an average of $98,000
75% make home improvements per year, spending an average of $542,000
85% purchase wine or spirits per year, spending an average of $29,000
30% purchase fine art per year, spending an average of $1,746,000
They own/lease 4.4 luxury vehicles currently and 85% are planning to acquire a new vehicle in the next 24 months

A Hard-to-Reach Target
A mere 1% of consumers control over 50% of the world’s wealth; however, these High Net Worth Individuals are hard to reach. With multiple homes and apartments, they live the private jet lifestyle, jetting from continent to continent. According to the National Business Aviation Association, private jet travelers make 41 trips per year.

Our multi-platform solutions connect your brand to the super rich, providing 360° access:

Elite Traveler, the Private Jet Lifestyle Magazine: BPA-audited, distributed on-board private jets and in private jet terminals in over 100 countries, reaching the ultra-wealthy wherever they’re from, wherever in the world they happen to be. Over 630,000 readers per issue with an average HHI of $5.3 million.
Elite Traveler Superyachts, the Superyacht Lifestyle Magazine: A thrice-yearly publication with expert information on seasonal Superyacht destinations, top itineraries, special charter features, top marinas, and activities in elite ports. 15,000 copies are distributed on Superyachts, to marinas, and to private jet facilities in top yachting destinations, reaching over 100,000 readers with each issue.
Elite Traveler Getaways, Regional Editions: Winter and Summer editions focus on private jet getaways in 3 different regions – Eastern US, Western US, and Europe. Distribution in private jet facilities in each region will ensure a reach of over 100,000 readers in each market, providing opportunities to promote regional travel aboard private jets, real estate, aviation, and retail locations in a targeted environment.
Elite Traveler Annual Hotels/Resorts/Spas Issue: With a full-year shelf life, this annual issue offers hotels, resorts, and spas the opportunity to promote the elite aspects of their property in a custom-designed 1-or 2-page feature. Luxury brands running display ads benefit from bonus exposure at every Elite Traveler event throughout the year.
Elite Traveler Asia: A twice-yearly publication written exclusively for HNWI’s in the Asia-Pacific Region, with distribution on private jets in over 20 top markets. A print run of 10,000 copies provides a readership of 40,000 top tier potential clients per issue.
Elite Traveler Living, Bringing the Private Jet Lifestyle Home: A new publication sharing the best in luxury furnishings, décor, and objets d’art with private jet owners who own multiple homes. 10,000 copies will be distributed on private jets twice a year, with a projected readership of 100,000 HNWI’s.
Elitetraveler.com, the Private Jet Lifestyle Online: Banner and Skyscraper ads running alongside premium, constantly updated editorial coverage of the Private Jet Lifestyle; advertorials featured in Exclusive Web Guides providing editors’ top picks in travel, real estate, meetings and events, spas, fashion, jewelry and more. It’s where the Super Rich go before they buy.
Elite Traveler Collateral, Putting Your Product into Wealthy Hands: Placement of brochures, catalogs, look books and product samples in private jet terminal lounges, available only to qualifying partners.
Elite Traveler Update: A weekly newsletter sent to over 16,000 private jet travelers showcasing highlights from the Elite Traveler website. Advertisers receive top promotional consideration for features in the e-newsletter, linking to expanded coverage on Elitetraveler.com.
Elite Traveler Events, Reaching the Rich Like Never Before:Promote your brand to the Super Rich as they attend VIP events across the country via private jet, including the Kentucky Derby, Super Bowl and Art Basel Miami. Our venues in private jet terminals deliver a 100% qualified audience.

SOURCES: PRINCE & ASSOCIATES, BPA